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The Elf on the Shelf® magazines are back, even bigger and better for 2022!   


Following a hugely successful Christmas last year, Signature Publishing is delighted to once again partner with The Lumistella Company to offer two special magazines dedicated to the massively popular The Elf on the Shelf brand.   


The Elf on the Shelf is a global phenomenon, with over 17.5 million households adopting one of Santa’s Scout Elves since launching in 2005. The UK has firmly welcomed Scout Elves into our families and hearts as a beloved holiday tradition, which both ignites creativity and sparks holiday joy.  


We Love The Elf on the Shelf® magazine allows readers to fully immerse themselves in the brand with stories, games, puzzles, competitions and more. The magazine also features the latest products from The Elf on the Shelf, Elf Mates and Elf Pets brands. Every issue comes with a bauble to decorate, plus three surprise gifts to unbox. Furthermore, Colour It! The Elf on the Shelf® is a complementary colouring and craft special and comes with a 19-piece colouring set, providing hours of creative and festive fun. Both magazines will be arriving in stores in time for Scout Elf Return Week, November 23rd through December 2nd, when kids excitedly welcome the Scout Elves back from the North Pole into their homes.  


“We’re thrilled to once again partner with Rocket Licensing and The Lumistella Company on the fantastic brand and tradition The Elf on the Shelf,” said Signature Publishing’s Publishing Director Chee-Mann Chan. “After many previous successful years, we know that The Elf on the Shelf fans will be eagerly awaiting their new issues. Creating the magazines has been an absolute joy, the contents complement each other perfectly, with both capturing the wonder and the excitement of the brand, as well as the cheekiness of the Scout Elves. There is no doubt these much-anticipated new issues are our best one’s yet!” 


We Love The Elf on the Shelf® is on sale 26th October 2022 priced at £6.99 and Colour it! The Elf on the Shelf® is on sale 9th November 2022 priced at £6.50. Both magazines are available to buy at all good supermarkets and newsagents.  

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