Signature Publishing launches Polly Pocket
Signature Publishing have teamed up with Mattel to launch the official Polly Pocket magazine, a brand new magazine dedicated to the iconic toy line and animated TV series.
With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket is the original micro doll. The brand continues to go from strength to strength, and is currently the fastest growing playset doll property with toy sales up 40% and lots more planned. The animated series by Mattel Television and WildBrain has been a huge success, amassing over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.
Polly Pocket magazine follows the adventures of Polly and her friends and is jam packed full of puzzles, games, colouring, crafts. Every issue will feature adaptations of the mega popular Polly Pocket TV episodes plus will come with bespoke, high-quality Polly Pocket toys. The magazine will reflect the friendship and adventures of Polly, both large and tiny, and is the essential magazine for every fan.
“Polly Pocket has proved to be a really enduring toy property with a long legacy, just as you’d expect from Mattel (creators of Barbie), and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It's a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents. So we’re delighted to be partnering Mattel on this not so tiny publishing adventure!’
Polly Pocket magazine launches 22nd October, with the first issue priced at £5.99 and is available to buy nationwide at all good supermarkets and newsagents