Following on from TRANSFORMERS ROBOTS IN DISGUISE, Signature Publishing is targeting younger fans of the massive, evergreen brand, TRANSFORMERS with the launch of TRANSFORMERS RESCUE BOTS magazine, under license from Hasbro.
 
Aimed at the pre-school market TRANSFORMERS RESCUE BOTS is the official magazine for the hugely popular animated cartoon series - one of the most-watched shows on Tiny Pop and the #1 selling TRANSFORMERS toy line for Hasbro.
 
TRANSFORMERS RESCUE BOTS is Tiny Pop’s second strongest programme title, out of 40 titles.* It has averaged over 17,000 Kids across 600 plays on the channel; a huge +76% above the channel average. It has reached 1.5 million Kids since launch (more than any other title on Tiny Pop) while contributing a fifth of Tiny Pop’s overall ratings (on par with My Little Pony).*
 
‘The TRANSFORMERS franchise just keeps growing, with the launch of the latest blockbuster movie in June, while younger fans are engaging with the hit animated cartoon RESCUE BOTS,’ enthused Danny Morris, Signature’s Managing Director. ‘We are therefore delighted and honoured to be the first publisher, worldwide, to launch a standalone magazine for this fantastic extension to Hasbro’s TRANSFORMERS brand where, as always, storytelling is at its heart. With the viewing figures and toy sales for TRANSFORMERS RESCUE BOTS speaking for themselves, this new magazine is sure to be a huge success!’
 
TRANSFORMERS RESCUE BOTS magazine is the perfect accompaniment to the hit TV show, as readers join Chase, Heatwave, Boulder and Blades, along with the iconic characters Optimus Prime and Bumblebee, on their rescue missions, with the action-packed storytelling, games, puzzles, posters and colouring focusing on teamwork, friendship and problem solving.
 
Aimed at children aged 3-5 years every issue will come with a unique, bespoke gift. On newsstands from 19th May the launch issue is priced at £3.99 and comes with a Chase car stunt set and a 4-roll sticker box.